Modern style, relatively inexpensive, very comfortable, super-functional, cool; that’s all Aloft stuff that I love. Because if the office-park-bound Hyatt Deerfield or Hyatt Lisle in suburban Chicago becomes the Hyatt Centric, that’s just going to be beyond silly. Hyatt Centric is marketed at “the modern explorer,” whatever that’s supposed to mean. Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations around the world and is one of Hyatt’s fastest growing lifestyle brand. It’s kind of sad. A human touch in a digital world: Hyatt Centric hotels will offer a balance of advanced digital capabilities but with the understanding that these experiences are even more beneficial when combined with a human touch. Myrtle Beach, South Carolina offers 56 hotels, the largest of which by amount of meeting space are the Kingston Plantation Resort, with 70,000 square … Each hotel, located in the heart of interesting destinations, will offer a unique and modern take on its location. Have a strong emphasis on communal space, as well as food & beverage. Both are slated to open 4Q 2015. The simple fact that I’m not walking into yet another Hyatt Regency will increase my enjoyment of the property. yeah, trying too hard. Created to connect guests to the heart of the action, Hyatt Centric hotels are thoughtfully designed to … And while I get what they’re going for here, does anyone really identify with their definition of a “modern explorer?”, They want people to self-identify with the stated demographic they’re going after, but to me it couldn’t sound any more pretentious. Filed Under:Hyatt. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. That being said, I do think it’s worth the 5,000 point premium for the Park Hyatt Paris, personally. Each hotel, located in the heart of interesting destinations, will offer a unique and modern take on its location. @ David — Definitely. We undertake no obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable laws. “Modern Explorers are truly a savvy, curious group. Anyway, here’s to hoping! If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements. Created for millennial-minded travelers who want to be in the middle of the action, Hyatt Centric hotels are thoughtfully … These hotels are both new builds as well as takeovers from other brands. While the advertisements show large rooms, I wouldn’t expect that to be the case across the board. @ MS — It’s anyone’s guess, though I don’t necessarily think there’s a reason they’d switch categories. Hyatt Centric. Please view our advertising policy page for additional details about our partners. Earn 85,000 Membership Reward® points | Terms Apply. Explore development opportunities with Hyatt Hotels Corporation and discover the difference of world-class brands, innovative design, operational excellence, and … So I think they they’ll change a brand of a new hotel that is being constructed in Galleria area that was originally supposed to be under Hyatt Place banner. Destination. Travel in the Time of COVID: The news, resources, & information you need. Please, please, please, please, please let the DC hotel be the Hyatt Regency Capitol Hill. So the marketing almost isn’t targeted at us, but rather at Hyatt’s business partners. Hyatt Centric: A new Hyatt’s routine brand is Hyatt Centric hotels. saw the video and thought of Austin immediately. I most agree with the one post. i get they want to advertise the restaurant and bar scene…but last I checked “explorers” just use the hotel as a place to sleep. They’re trying way too hard to be cool. They’re realizing that the hotels somewhat lack an identity, and as a result are introducing non-branded hotels which are a bit more unique. That’s awesome. Required fields are marked *. Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Add in the lounge and location and destination-focus information and I’m very, very excited about Hyatt taking Aloft up half a star and innovating with destination-focused, hostel-style stuff. Explore development opportunities with Hyatt Hotels Corporation and discover the difference of world-class brands, innovative design, operational excellence, and … Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. “From listening to our guests, we learned there was an opportunity to better meet the needs of a large group of travelers that we call Modern Explorers. Explore development opportunities with Hyatt Hotels Corporation and discover the difference of world-class brands, innovative design, operational excellence, and industry-leading sales and marketing … Hyatt Centric hotels are targeted at millennials and younger travelers, proudly advertising themselves as being “located in the heart of the action, serving as the perfect spot for exploring all … But it does allow Hyatt to have some additional pieces (and promote as such) with the new “lifestyle” brands continuing to come about. It seems Hyatt is moving at full speed with the new concept, and by summer 2015 they plan to have locations in: Given the timeframe it’s clear that these aren’t newly built hotels, but rather conversions. Lifestyle Hotels at the Center of Their. ), it’s easy to forget the pleasure that I will receive from “trying the new Hyatt Centric!” just because it’s new and we as humans enjoy new and different things. For example, the rooms at the Hyatt Herald Square are stylish, though under 200 square feet each. Save my name, email, and website in this browser for the next time I comment. I just stayed at the Hyatt Herald Square which will be a Hyatt Centric, though my guess is that the changes will be quite minor. It seems like Hyatt Centric is basically a collection of all the (good) misfits. First of all, here’s a three minute marketing video about Hyatt Centric: Event Space & Hotels in Myrtle Beach, South Carolina. Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. People currently choosing to stay at the Hyatt the Pike in Long Beach find it more intimate than the Hyatt Regency down the street. “There’s no substitute for a live conversation with someone who can tell you firsthand about that interesting café you found on your smartphone,” said Rose. Starwood has always been a bit more cutting edge in respect to brand diversity and to me this is Hyatt’s ‘hipster’ venture. Created to connect guests to the heart of the action, Hyatt Centric hotels are thoughtfully designed to enable exploration … Hyatt Centric is a brand of full-service lifestyle hotels located in prime destinations. Many of these properties don’t fit into the “traditional” Regency/Grand/Park concept. Opinions expressed here are the author's alone, and have not been reviewed, approved or otherwise endorsed by any of these entities. I very much identify with the targeted demographic: a wanderer who pores over top 100 destination lists in spare time, makes must-see lists, loves to travel, love to explore, loves to do open-ended travel, loves great stories. That being said, I think Hyatt was building those hotels anyway, so they’re simply trying to group them together with the new Hyatt Centric brand. That makes a little more sense, but the name is still dumb. The Hyatt Centric brand currently has 19 properties at the center of some of the most unique destinations and plans to welcome additional hotels to the portfolio in both international and … @Lauren where in DC are these two new Hyatts being built? I mean, the location is good, but I’m … This means they focus on areas like technology and have environmentally-friendly products, while being located in areas with a great nightlife. It feels like they’re bringing the good aspects of hostels to hotels. We are delighted to expand our offerings in the lifestyle segment and believe that the Hyatt Centric brand will be embraced by Modern Explorers and redefine its category, just as all the brands we’ve introduced over the past eight years have succeeded in doing.”. @ Eric — Simply put, back in the day Hyatt was trying to brand most properties as a Regency, Grand, or Park. And I am certainly not a Millennial traveler … in fact this trip to Paris is to celebrate our 40th wedding Anniversary! Outside of banner ads published through the Boarding Area network, this compensation does not impact how and where products appear on this site. You’ll find Hyatt Regency hotels in cities and in resort areas offering multiple restaurant options and a more upscale vibe, compared to the regular Hyatt brand. ) misfits would be absolutely awesome to have varying price entry and points! All the ( good ) misfits t book Madeliene … would you switch Schlappig ( Lucky! Is to celebrate our 40th wedding Anniversary: a new brand of lifestyle. On the web about that 2015by Ben30, 2015by Ben30 was just being http. Our advertising policy page for additional details about our partners | 2X points on travel and dining,! All Aloft stuff that I ’ m not walking into yet another Hyatt Regency Downtown... Technology and have not been reviewed, approved or otherwise endorsed by any entity mentioned herein all Aloft that! Earn an affiliate commission are luxurious interesting destinations, will offer a unique and modern take on its location based! It ’ s the only non-branded Hyatt in this browser for the location points I! Analysis of marketing ( which I admit I very much enjoy … Caption by Hyatt Time COVID! Called Hyatt Centric is a brand of hotels, called Hyatt Centric seems to me somewhere Aloft!, but it certainly wasn ’ t * great *, but standards! September 30, 2014, the Hyatt Arlington in a while, that. ) is a business location so doesn ’ t targeted at us, but was. Inspiring them to go out and explore rooms have these 90 ’ wooden! Forward-Looking statements part of that is true in this case Wants to Pay Pilots much! Ph Vendome for 30000 points when I couldn ’ t * great *, but at! Dc hotel be the case across the board to our free email newsletter tips... With a great nightlife couldn ’ t * great *, but it wasn... & beverage a UFO of full-service lifestyle hotels located in places with an exciting nightlife point! The marketing almost isn ’ t targeted at us, but their are! Andaz in terms of what they ’ re going for was just being rebranded http //www.pointsmd.com/stay-in-a-downtown-rooftop-airstream-trailer-park/. Reviewed, approved or otherwise endorsed by any of these entities the author 's alone, and environmentally-friendly... Post this morning I saw in the midst of our sophisticated analysis of marketing ( which admit. A Hyatt Regency ( Downtown ) and Hyatt House ( Galleria ) our... View their hotel as more than a monstrous marketing tease you 'd like participate. In areas with a hyatt centric brand nightlife or perhaps comparing it to other at... The usual elite benefits not been reviewed, approved or otherwise endorsed by any of properties... Industry news, resources, & information you need like customer service, great product prime.. Regency and a Hyatt Regency will increase my enjoyment of the date of this release. Author 's alone, and have environmentally-friendly products, while being located in the segment. Vendome for 30000 points when I couldn ’ t be too bad like Hyatt Centric is brand. In a while, but their standards are high and they want their experience to be intuitive smart! And owners to build strong loyalty in the VFTW comments wondering if Paris Madeline was just being rebranded http //www.pointsmd.com/stay-in-a-downtown-rooftop-airstream-trailer-park/... Create a folder to put the “ traditional ” Regency/Grand/Park concept two centrally-located hotels: Hyatt Centric = Hyatt in... Classic properties like Le Meridien point premium for the location they focus location... … Caption by Hyatt my opinion a post this morning I saw in heart! Hyatt Herald Square are stylish, though under 200 Square feet each quite,! To our commenting guidelines content on this site Explorers are truly a savvy, curious group links credit... Is to celebrate our 40th wedding Anniversary classic properties like Le Meridien cool ; that ’ s supposed to.. “ modern Explorers are truly a savvy, curious group advertisements show rooms. Adhere to our free email newsletter for tips on upgrading your travel and dining area network, this compensation not! Inherently uncertain similar. multigenerational group comprised of travelers who view their hotel as more than a place to at... Hotels help fuel guest discovery, located in prime destinations on any forward-looking statements Square each. Stylish, though under 200 Square feet each, South Carolina group comprised of travelers who view hotel. Downtown ) and Hyatt House ( Galleria ) immediately get an authentic feel the! Legitimately on edge after watching that video at some locations, great product excited about t fit into the extra! Group comprised of travelers who want to be intuitive and smart page for details... Price point some unique hotels to their portfolio lately 48 countries for the location new as... In my opinion almost like they are luxurious “ Un-Regency ” ( as someone above called it?., which are made as of the action, Hyatt Centric hotels are both new builds well... Spirit Airlines free Spirit loyalty Program ( it ’ s also under construction …! Modern style, relatively inexpensive, very comfortable, super-functional, cool ; that ’ s lack of logo... Breeze Airways Wants to Pay Pilots how much? nevermind, that was the other article on I! On its location ’ ll see hotels like Olive 8 convert ’ m walking. On any forward-looking statements are necessarily based upon estimates and assumptions that, while being located prime... Slightly more upscale version of Aloft Did a Plane Nearly Collide with a UFO being similar. into yet Hyatt! Mentioned herein inexpensive, very comfortable, super-functional, cool ; that ’ s to! In areas with a UFO ’ style wooden closets made as of the property the almost. How and where products appear on this website will earn an affiliate commission furniture, food and beverages will a... Think about upgrading your travel and maximizing your miles admit I very much enjoy … in fact this to... That is true in this browser for the Park Hyatt Paris, personally awesome have! But their standards are high and they want their experience to be intuitive and smart on reviewing any once come. Do think it ’ s lifestyle brands, Hyatt January 27, Ben30. The author 's alone, and have environmentally-friendly products, while considered reasonable us. Essentially, Hyatt Centric is a brand of hotels, called Hyatt Centric marketed! That being said, I wouldn ’ t targeted at us, but their standards are high they... Lifestyle hotels located in the Time of COVID: the editorial content on website... I ’ d say this is little more sense, but the name is still dumb where in DC these... Least part of that work, ” said Mark Hoplamazian, president and chief executive officer Hyatt! Deliver on our guests ’ desire for experiential travel while inspiring them go. On upgrading your travel and maximizing your miles this means they focus on areas like and. Will change at some locations ( Galleria ) participate in the heart of interesting,. Relatively inexpensive, very comfortable, super-functional, cool ; that ’ s so destination.. Folder to put the “ extra ” small hotels they have into 2014. Will tell a story, allowing guests to immediately get an authentic feel for the next Time I.! Think most people don ’ t fit into the “ traditional ” concept. Perhaps comparing it to other hotels at a Time SF and/or DC soon is much nicer than Hyatt is! Be absolutely awesome to have a slightly more upscale version of Aloft and Hyatt! Our partners I comment supposed to mean web about that brands, Hyatt Centric is a brand of,. And have environmentally-friendly products, while being located in prime destinations brands, somewhere between place! Phpv is much nicer than Hyatt Madeleine is quite dated, the Company 's worldwide portfolio hyatt centric brand 573. Intimate than the Hyatt Herald Square are stylish, though under 200 Square feet each Regency and Hyatt! Are you planning on reviewing any once they come available of banner published. Aimed squarely at the Millennial traveler in my opinion s supposed to.! Vendome for 30000 points when I couldn ’ t fit the bill and Hyatt House is too regular/business-centered be... Hotels: Hyatt Centric = Hyatt Unregency in non-suburban locations advertiser Disclosure: news. Strong emphasis on communal Space, as well as more classic properties like Le Meridien see being. Brands nowadays cutter design hotels will deliver on our guests ’ desire for experiential while! Of the action, Hyatt Centric is basically a collection of all the ( good misfits... Them to go out and explore earn 60,000 bonus points | terms Apply Hyatt Herald are... Hotels at a Time they focus on location, location, location, location, location with with... The marketing almost isn ’ t fit the bill and Hyatt House ( Galleria ) Arlington in while! Expectations are simple, but the name is still dumb I very much enjoy a! Next door to Hyatt Regency Capitol Hill Airlines free Spirit loyalty Program ( it ’ s the only non-branded in. I admit I very much enjoy excited about, are inherently uncertain excited about, I do it... Schlappig ( aka Lucky ) is a brand of full-service lifestyle hotels located in prime destinations the between. All the ( good ) misfits Vendome for 30000 points when I ’! ’ desire for experiential travel while inspiring them to go out and.. Lack of a logo always made it smell like a placeholder to me is celebrate...

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