If it’s a more formal or first contact, generally stick to a title and last name. Keep your sentences short and clear. If you’re waiting for leads to come in with huge budgets and projects that match your skills perfectly, forget about it. It’s true, you can’t know the perfect time to email someone. We also go one step further by giving you some business introduction email samples which you can slightly adjust and send to your potential clients. When you are making an introduction to a client, it is so wrong for you to address your client in such manner. Include everything your client needs to know in the email. In this article, we set out to explore how you can win your prospects’ trust from the very first email. But being first doesn’t matter. It has every intention of convincing a client to purchase or avail of your products and services. Email Goal #1: Educating your clients. A client email is any email correspondence sent out to a client or a potential client. Get the title of your client right. It’s not going to happen. You have to make educating clients a … Never use a generic greeting, always use their name. Don’t use the salutation “to whom it may concern”. Use “ Dear Ms./Mr./Mrs. Get to the point quickly and be concise., but don’t be impersonal or abrupt.