ATL stands for Above The Line, meaning that the advertising is going to be deployed around a wider target audience, e.g. BTL is a kind of direct advertising designed to deliver the advertisement to a specific group of consumer based on their need and interest. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication. There’s this concept of a “Through-the-line” (TTL) advertising, where the “line” between ATL and BTL is blurred. Below the line marketing is a targeted promotional campaign, which is used to initiate direct interaction with the particular group. Many brand and companies use integrated marketing mediums to reach out to their target group. television, radio, or billboards. Difference between ATL and BTL Promotions Posted on September 20, 2013 by sumamphilip The terms ‘Above the line (ATL)’and ‘Below the line (BTL)’ came into existence way back in 1954 when Proctor and Gamble started using different payment rate to its advertising agency based on what its target audience reach was.

Below the line (BTL) Below The Line (BTL) communication is unconventional in nature, done at micro level and forms part of non-media communication. On the contrary, BTL, i.e.

line and include the use of both ATL & BTL advertising activities. Direct Marketing. ATL (ABOVE THE LINE) Above the Line advertising (often referred as Above the Line promotion/ Above the Line marketing/ ATL marketing/ ATL advertising) consist of advertising activities that are largely non-targeted and have a wide reach.
ATL communication is What is the difference between Above the line (ATL) and Below the line (BTL) marketing?

Below The Line Advertising: Below-the-line advertising is an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print and film. powyżej linii) – oznacza strategię działań marketingowych bezpośrednio rozpoznawalnych prowadzonych w mediach tradycyjnych typu telewizja, radio, prasa, plakaty, reklama zewnętrzna (ang. Jakie posiadają wady i zalety? BTL marketing strategies may not produce surplus results immediately but it definitely does yield tremendous benefits in the long run. One of the things which confuses many of our student readers is the distinguishing features between Above the line vs below the line marketing.

to promote a brand and create awareness … ATL communication is more of conventional in nature. Below-the-line marketing includes direct marketing by mail or email, sales promotion, marketing communications, exhibitions and telemarketing. One of the things which confuses many of our student readers is the distinguishing features between Above the line vs below the line marketing. ATL Marketing is carried out for promotional activity and also to gain the goodwill of the product/business. What Is BTL in Marketing?. For any layman these ATL, BTL and TTL marketing activities create confusion.

Simply stated, ATL is any advertising that uses mass media to market a company or brand. TTL Marketing Definition ‘TTL Marketing’ stands for ‘ Through The Line Marketing ‘. The points given below are noteworthy so far as the difference between ATL and BTL marketing is concerned: Above the line (ATL) marketing is a mass promotional activity, carried out for creating brand image and awareness. Porter (from Ft. Lauderdale, FL) asks, "I received a film fund application via email from Green Light Productions.
Proctor & Gamble first introduced these advertising strategies in the year 1954.

These days, companies use an integrated approach involving both ATL and BTL and it is called Through The Line (TTL) approach. The purpose of an ad may be to raise awareness (brand advertising), or to elicit an immediate sale (direct response advertising).

Above the line (ATL) marketing is a mass promotional activity, carried out for creating brand image and awareness.

BTL refers to a series of marketing techniques known collectively as below-the-line marketing. What is Below The Line Marketing (BTL)? Above The Line - pol. "Through the line" refers to an advertising strategy involving both above and below the line communications.

What is ATL & BTL.

Key Differences Between ATL and BTL Marketing. Through the line marketing – Also known as TTL marketing is a combination of both ATL and BTL marketing. The term above the line (ATL) is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line (BTL). Mass media might include television, radio, billboards, film or print.

outdoor), reklama wewnętrzna (ang.

Otóż ATL to inaczej działania wykorzystujące mass-media , za to BTL to raczej bezpośredni kontakt tzw. Today, we will explore the two concepts ATL (Above the line) and BTL (below the line) are the basic concepts, covering a lot of marketing activities. The term above the line (ATL) is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line (BTL).

ATL & BTL Agencies refer to two different styles of marketing agencies, especially in promotion marketing and communication.

television, radio, or billboards. ATL marketing involves the use of primary mediums such as TV, Radio, Print media, Internet, etc.